A recent report uncovered the fact that a quarter of UK patients now self-diagnose online. This figure can be partly explained by ‘on demand’ GP appointments being hard to come by in some areas. However, the reliance on ‘Dr Google’ to research symptoms is only going to increase as today’s consumers expect to be able to access information, products and services on demand and at any time.
Origin Creative’s Mark Bottomley has joined The Foundry as MD and Creative Director as the Manchester agency begins “a new chapter”.
Nurses are always kind, caring people who are motivated solely by the well-being of their patients, right? Well, perhaps. We prefer to look at the bigger picture and focus on how you can move beyond the clichés.
How can you ensure your brand sales teams perform to the best of their ability and value and credibility to your brand selling strategy?
Being part of an integrated agency it feels as though every day we’re learning and commenting on new digital heights. The industry continues to surprise even the most senior of experts, and it’s the wearable technologies market that really exciting the innovators.
What do you do when your brand has to talk to several different audience segments, but your research budget can realistically only cover one in any detail? Jules shares some tips on avoiding the dangers of abstracting understanding based on a single perspective.
