The BDHF had been promoting National Smile Month for years through a series of disparate materials that weren’t fully engaging dentists and their patients. Many weren’t aware of it or had never felt compelled to get involved.
Our ingenious “Smile on a stick” gave everyone a reason to enjoy the promotion and provided a unique identity for the campaign, moving forward.
We created materials both on- and off-line, with booklets, posters, giveaways and even a song. More dentists than ever took part, and anecdotally, recall rates for the campaign were high.