If you want to look like an expert, a content-rich Pinterest account can really set you apart. Dynamic boards showcasing your product usage or case studies and those of carefully selected others, provide the perfect platform for sharing information and educating HCPs and patients about what you do.
Like any social engagement channel, you can also count on a certain amount of mutually beneficial back-scratching to leverage your brand. Wise collaborations with popular pinners will add value to all of your communications and help you reach a wider audience.
And if your main objective is to drive traffic, you’re in luck, too. Pinterest is king of referral traffic – your virtual WOM – and one of the most credible ways to get new business. Adobe predicts Pinterest will overtake Facebook for revenue per visit in 2014.
SO, HOW CAN I USE PINTEREST TO INCREASE TRAFFIC?
Re-pin what will get you noticed
Include a decent mix of your own work and inspiration from others.
Consider your image file name
Use your targeted key phrase, instead of something random.
Pin from a variety of sources
Make your account more compelling to boost re-pins, likes and comments.
Maximise your Pinterest descriptions
You have 500 characters. Use them all. Making sure they’re keyword rich.
Don’t forget this is social media
Not your advertising platform. Comment, like and re-pin other images.
Spread the word
Use # where appropriate to help your account gain traction.
For an advertising or marketing agency, Pinterest is a no-brainer. It’s a virtual noticeboard where you can share your inspiration, creativity, and all of those ideas that fuel your thinking on a daily basis.
‘But we’re in healthcare’, I hear you say. Well anyone who has sat and seen a group of nurses devour a series of illustrated case studies showing the healing progression of a chronic wound (oh, the joy of focus groups!) will be in no doubt of the value of the sharable image!
Happy Pinning!
