Anyone with eczema or dry skin conditions will tell you that simply stopping scratching isn’t an option. To break the itch-scratch cycle, experts now agree sufferers need to use complete emollient therapy.
We wanted to show that – by using QV emollients morning, noon and night as part of a daily cleansing and moisturising routine – everyone could enjoy their own personal victory over eczema.
The ‘V for Victory’ campaign was a simple way of getting this message across that is universally understood and also helped us to hammer home the brand name QV.
