Dechra Veterinary Products

Vetoryl®


Turning the fortunes of a flagging product around

Cushing’s Disease is notoriously hard to diagnose and treat. It’s expensive too, leading to many vets deciding to attempt further investigations. This simply had to change. 

So we found a very direct way of telling them that Vetoryl could result in a dramatic turnaround in patients. This trade press campaign led to an impressive increase in orders.