Scholl wanted to be seen as the experts on foot health. So we created the Scholl Diabetes Foot Health Programme – a guide to maintaining healthy feet for people with diabetes.
The campaign included a patient booklet, reminder cards, and new packaging, which indicated the suitability of Scholl’s products, all given to healthcare professionals to pass on to patients. The result? Scholl became the No.1 selling footcare brand in pharmacy.
