Savlon, well known for its antiseptic cream, wanted to push the other first aid products in their portfolio. We suggested a central, consumer-facing website that brought all of their brands under one banner.
The website was the perfect vehicle to offer free advice to customers, recommend Savlon products and also promote Savlon’s Play Days, a series of fun events highlighting the importance of play for children.
Play Days were integrated with social media to allow parents to find and participate in events that encouraged children to enjoy the great outdoors without the worry of little accidents.
