Crawford Healthcare

QV patient packs

Creating a character to improve compliance

Applying emollients on children under 5 who have eczema is notoriously difficult for parents, and HCPs recognise compliance is a common problem. We created a fun polar bear character, called Qool Vince, to engage families with young children and developed posters, ads, education packs, sticker reward charts and a competition to educate parents and HCPs on the benefits of applying QV emollients.