The rise of infographics in Healthcare… and how you can use them!

Posted on Friday November 21, 2014.

Information graphics – more commonly known as ‘infographics,’ are visual representations of data and knowledge. They are handy little tools which help us to interpret complex information in a clear and concise manner. This method of graphic representation of data and information has been around for centuries… from the hieroglyphs used in ancient tombs in Egypt, through to the London Underground transport system.

Over the last four years, creating infographics has become a huge trend within the marketing industry – especially within the healthcare sector, where there is a real need to simplify complex data… Just take a peek at the thousands available on Pinterest for example.

Take a look at this list of some of our favourite infographics:

Persuasive and Visually Appealing

Simply stating the facts in a fun and friendly way will appeal to those who are ‘content hungry’, giving an advantage over competition who don’t use this form of content creation.

Shareable

Beautifully designed information is much more likely to be shared - and could ultimately spread your message much wider.

Brand Awareness

Combining shareable content directly with your brand, will provide opportunities for you to gain a higher outreach.

Memorable

Displaying data as visual representations rather than inundating your consumers with mass facts and figures makes the content much more likely to be retained.

They are fun!

We all know that the healthcare sector can sometimes become somewhat serious; this method of data representation, when appropriate, provides a fun and lighthearted way to communicate the serious details.

If the above examples have been enough to whet your appetite – you are more than welcome to contact us to discuss creating your own bespoke designed infographic for your brand.