Activa Healthcare


Communicating a new method of debridement

Debrisoft is a unique method of mechanical debridement that lifts up debris and superficial slough from the wound bed, removing barriers to healing without damaging fresh granulation tissue.

We developed a suite of materials to help communicate the Debrisoft pad’s Patented Monofilament Fibre Technology™ in a simple and effective way. This included an animation, trade press ads, detail aids and a new website, complete with clinical papers and DebTV – a dedicated YouTube channel housing ‘how-to’ videos.