BMI Healthcare

Theatre Nurse Recruitment

Helping BMI to recruit a tough audience

BMI Healthcare is the largest provider of private medical services in the UK. They needed a recruitment campaign that would set them apart and attract theatre nurses nationwide.

Our research revealed that theatre nurses felt most valued in teams where everyone was treated equally and when employers gave them a chance to realise their ambitions. They were a dedicated bunch and expected a lot from their career.

These insights inspired the campaign ‘Our theatre. Your stage...’ – a play on words that says everyone plays a vital role in a BMI theatre – like actors in a play, they work together as part of a team to deliver the best performance and outcome for patients.