Crawford Healthcare

KerraMax Care

Using insight to make a market leader

When the NHS published a white paper on the importance of ‘3 domains of care’ (experience, safety and effectiveness), we knew this would be a hot topic for nurses everywhere.

What better way to communicate the unique benefits of KerraMax Care – Happier patients. Safer products. Better care. These long copy press ads tell real stories we collated from tissue viability nurses, showing how the product made a difference to their job and the people they treat.

Our integrated on- and off-line approach hit home with nurses and made this super-absorbent dressing a category leader.