Crawford Healthcare


Getting GPs to start prescribing topical acne treatment

With bigger brands spending more on marketing, Zindaclin topical acne cream was getting ignored. We needed a hook. For us, it was compliance. A topic close to GPs’ hearts – and one we could prove Zindaclin’s once-a-day application could deliver on.

Our brightly coloured trade press ads, postcards and sales toolkits using teenage-speak set the product apart, while an empty pack-shot instantly conveyed our main message – that Zindaclin ‘Gets used. Gets results’.