Mölnlycke Healthcare


Making eczema less embarrassing for teenagers

‘Patch wrapping’ is common practice for healthcare professionals – wrapping patches of eczema on the most infected areas, typically elbows and knees. 

Then, for the first time, Mölnlycke introduced Patch Wrap – garments with two-way stretch Tubist™ technology that could be worn under clothes and save teenagers the embarrassment of bandages with pins, tapes and ties. 

We used liberating photography to illustrate how our target audience could wear the product subtly and allow them to get on with life without feeling self-conscious.