Owen Mumford

Unistik® 3

Getting a blood sampling device on Drug Tariff

Owen Mumford’s Unistik 3 makes blood sampling safe, simple and virtually pain-free. Facing competition from lower-priced devices, our challenge was to convince nurses and diabetics that Unistik 3 was a superior product and, ultimately, to get it on Drug Tariff. 

We found a simple message to communicate to all of our very different audiences through trade and consumer press ads, sampling packs and an educational website. We also invented “Comfort Care Technology” to show that Unistik 3 means blood sampling is no longer a pain.