Salts Healthcare

Confidence® Natural Soft Convex

A revolutionary product launch for nurses and patients

When Salts launched their softest, stickiest and most flexible soft convex product, it marked the dawn of a new day for ostomists who had previously struggled to achieve a perfect fit. 

Trade press ads, patient and nurse literature all had to focus on the product – but also get across the dramatic impact this launch would have on patients. We included an intricate pop-up mailer and 6 page booklet to communicate all of the benefits.