Facing continued threat from competitors, the Salts Medilink delivery service needed to differentiate and remind loyal customers why they were the best.
Research with existing, lapsed and potential customers revealed that most people loved the friendly and approachable nature of Salts – from delivery drivers to packers – as it felt like one big, happy family.
So we invited them to join ‘The Medilink Family’ through DPS, consumer press, post-op packs, welcome packs, lifestyle advice and nationwide Care Centre collateral. Communicating the thought that Medilink was a supportive network of people who could help them through tough times – more than just a delivery service.
