Salts Healthcare

Perfect Fit

A range ad that doesn’t show the range

All of Salts’ products have one thing in common: flexible features that fit, whatever your size, shape or stoma type. We bucked the trend for big product shots, focusing on real ostomists who could all find something perfect from the Salts range.

Trade DPS ads and nurse packs talked about the unique Flexifit® wafer that adheres more closely to the body’s natural contours, available on Harmony Duo® and Confidence® Natural pouches – making the latter the fastest-selling product in Salts’ history.