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Find out what makes us get out of bed in the morning, from industry insights to agency achievements.

6 tips to connect with Mums

6 tips to connect with Mums

When it comes to their chidrens' health, Mums think a little differently as consumers. And brands need to work a little differently, too, if they're to earn precious trust. In this 20-minute webinar that's based on a recent Foundry research project, we examine what Mums want and where they look for it. And we let you in on 6 connection builders that will help build your brand. At Foundry Healthcare, we've worked in the children's healthcare market for many years. If you'd like to share in some of the insights we've amassed, or would like us to take you through the findings of this research project in more detail, please give Zoe or Julie a shout.

How to win at social media

How to win at social media

Developing an effective social media strategy is a challenging enough task for any organisation. But we healthcare marketers have additional issues to consider, such as complex and interconnecting audience segments (both HCP and patient) and, of course, any regulatory constraints. In this insightful and pragmatic 20-minute webinar, we'll guide you through the core principles of building and implementing a successful strategy. Hopefully, making the challenge that bit less challenging.

Veterinary CPD: 5 ways to double your ROI

Veterinary CPD: 5 ways to double your ROI

Education is a cornerstone of brand strategy in the veterinary market, and a key means of providing added value for professionals. If you already offer CPD courses to vets and vet nurses, our 20 minute webinar will give you 5 ideas that will transform their value to your brand and your customers.

The Mobile Apocalypse

The Mobile Apocalypse

Do you know how well your site performs on mobile? Have you checked Google Webmaster Tools to see if you have any mobile usability issues? April 21 is D-Day! The day that Google will start using mobile-friendly compliance as a ranking factor in search. If your site is not ready, your rankings and traffic could be impacted.

Evidence Based Medicine: has it lost its way?

Evidence Based Medicine: has it lost its way?

Clinical excellence is a key component of medical marketing, as patients become increasingly empowered. Dr Mark Rippon considers how we, as marketers, need to rethink the production and presentation of the clinical evidence for our brands.