As the calendar becomes ever more crowded with charity link-ups and interactive campaigns throughout the year, how can healthcare brands ensure that they are ‘fun enough’ for people to want to get involved, but also maintain a professional, authoritative persona?
The means of Medical Marketing are changing, the healthcare sector is beginning to think outside the box – and social media can be a useful aid to building those key relationships with your target audience.
Proof-reading is a small, but maybe important, part of the design, artwork and production process. Here's why...
In healthcare marketing, we are often required to convey complex data to our audience. Infographics provide a brilliant, nifty way for us to present this data – here, we have reviewed a few of our favourites – including, of course, some of our own designs
With the regulations and restrictions that many healthcare brands face, starting conversations in a social arena can be considered a daunting challenge. Find out how nurses are leading the social revolution in healthcare, and why brands should take note.
More and more healthcare companies are developing education materials aimed at patients. But considering how differently men and women react to diagnoses, can targeting messages according to gender lead to better engagement for brands?
