Find out what makes us get out of bed in the morning, from industry insights to agency achievements.

As technology is changing our quality of life more and more, our world is now becoming wired to create and collect mountains of data. Through our tweets, likes, shares, blogs, followers, video uploads, GPS movements, banking transactions, and all other data collected by the technology that now surrounds our everyday lives, there is a gold mine of possibilities awaiting us. A new natural resource in the form of a database that can potentially be taken advantage of by all of us to improve many areas of our society.

The BBC’s Horizon programme Is Your Brain Male or Female? was a fascinating look at gender differences, including some real implications for future drug development. But as marketers, we can make inherent gender bias deliver brand advantage now. Find out how…

In consumer marketing, we can usually ignore those consumers who point blank don't want to engage with you. In NHS campaigns, they're more usually called 'the target audience', which means a different approach to consumer understanding.

As a new study links Calpol with increased risk of asthma, we consider just how brands can keep hold of trust when the agenda is being set by everyone else.

We consider the potential evolution of healthcare apps as the new iPhone 5s promises improved activity tracking through its M7 chip.

The rise and rise of The Ice Bucket Challenge has been truly phenomenal. Surely PR-savvy healthcare brands should do the honourable thing and get beneath the bucket?!