It’s a hard life for healthcare marketers today. The more you try to get close to your customers, the more elusive those customers become. Faced with, say, a new product launch, where the hell do you begin? Well, the answer is surprisingly simple – start by listening.
You might have sorted out your tweeters from your likers, but have you even started to consider the growing number of pinners? Pinterest is predicted to be this year’s hottest social network – and yes, even in healthcare , we can’t afford to ignore it. Here’s why…
As more and more healthcare communication goes online, we hear a lot about how design has to adapt to the digital media. But designers need to be careful not to lose touch with some of the fundamental principles of design. Today’s communicators have to embrace new technologies at a dizzying rate. But in terms of typography, the standards that were first set in the fifteenth century are still considered the benchmarks today. Here we consider the challenge of marrying the two – and set you a typography challenge of your own
Today’s newspapers are full of news about a new skin cancer drug that can increase survival chances sevenfold. It prompted us to think about how, as healthcare marketers, we need to have a slightly different perspective on the laws of supply and demand
Healthcare communications, are often built on clinical evidence – we’re rightly pedantic about the exact differential of our product’s efficacy down to the 3rd decimal place. So why do so many ads display such a cavalier attitude to the basics of good grammar?
The biggest change with Enhanced Campaigns in Google AdWords is how we now bid for mobile and tablet devices. Find out how you can work this to your advantage.
