New research methodologies are becoming increasingly sophisticated. Whether we’re talking to shoppers, nurses, patients or pharmacists, we all need to find a route through to the fabled ‘Customer Insight’ that’ll transform the fortunes of our brand. Could the answer be found in an MRI scanner?
How often do we run blindly after the newest of new technology, only to find that the answer lies in the solutions of the past? In the field of woundcare, there’s a fascinating story behind an ancient remedy which is still an active component in modern wound healing.
As the market for private healthcare services continues to grow, the choice for patients is both more simple and more complex than the political arguments generally allow.
Healthcare communications designers face new challenges as materials migrate online. Has typography gone to the dogs now that the world and his wife can play the role of typesetter – or can we learn from the past to influence the type of the future?
After years of caution, pharma companies are finally starting to embrace digital marketing. We consider how the empowered patient has helped drive this change.
It’s taken the FDA four years to develop its draft guidance on social media for the pharma industry. Now it’s finally been released, will pharma companies begin to feel more comfortable about embracing the opportunities and less worried about inadvertently incurring the wrath of the regulator?
