Crawford Healthcare


Taking the technical high ground

KerraPro pads redistribute pressure and protect the skin from pressure ulcers. What makes them special? 100% ‘super silicone’. We took the high ground on technical performance, positioning KerraPro as the superhero of pressure reduction pads. 

Our launch campaign featured new packaging, trade press ads, detail aids and educational posters promoting KerraPro as part of a pressure ulcer prevention programme, inspiring local PCTs to create bespoke pressure ulcer pathways.