SSL International


Bringing Europe’s most successful slimming product to the UK

Formoline was Germany’s No.1 OTC slimming product – a weight-management supplement that reduces calorie intake from dietary fats. Our task was to relaunch the product in pharmacy to a sceptical UK market.

The launch included packaging design, consumer education and a POS display stand featuring high-quality photography and informed copy that positioned the product as a serious contender in the growing weight-loss market.