Crawford Healthcare

QV Consumer Campaign

Making QV emollients synonymous with compliance

Anyone with eczema or dry skin conditions will tell you that simply stopping scratching isn’t an option. To break the itch-scratch cycle, experts now agree sufferers need to use complete emollient therapy.

We wanted to show that – by using QV emollients morning, noon and night as part of a daily cleansing and moisturising routine – everyone could enjoy their own personal victory over eczema.

The ‘V for Victory’ campaign was a simple way of getting this message across that is universally understood and also helped us to hammer home the brand name QV.