Dechra Veterinary Products


Taking on the leading competitor and influencing vets

When your main competitor’s promise is ‘once-a-day’ treatment for feline hyperthyroidism, how do you make your product’s ‘twice-a-day’ approach sound better?

We did our research and got right to the heart of the condition, discovering that its complexities meant it required the kind of micro-management that ‘once-a-day’ treatments just couldn’t deliver.

Our trade press and DM campaign tackled the category leader head-on, changed vets’ opinions and stole market share.