Crawford Healthcare


Improving children's compliance with a consumer app

This fun, free app was developed following research with 500 parents, where 79% explained that they have to use distraction techniques to encourage their children to have eczema creams and ointments applied.

‘Beat the Itch with QV’ helps to educate parents on the importance of compliance, while encouraging children with eczema and other dry skin conditions to apply their emollients, as they navigate our loveable bear Qool Vince through an Arctic adventure.

Supported with trade press, clinic materials and website content, the app is now available for iPhone and iPod touch.