HCA Healthcare

52 Alderley Road

Putting a private healthcare facility on the map

Managed by the world’s largest private hospital group, 52 Alderley Road is a multi-million pound private healthcare facility that offers outpatient and day clinic services to residents of the wealthy suburbs of Cheshire.

We helped the facility to communicate its services and location more effectively through a new name (The Wilmslow Hospital), improved branding, fresh signage and a consumer press campaign.