Thea Pharmaceuticals


Making optometry products stand out on-shelf

Hyabak is a product for the treatment of dry eyes, and had previously been sold directly to optometrists. We were approached to help redesign the brand’s packaging as it made the move from trade to OTC.

Printed on high quality metallic board, our new silver packaging reflects the premium nature of the product and really creates standout on-shelf in a cluttered market place.