Mölnlycke Health Care

Woundcare packaging

Putting a consumer slant on a healthcare brand

Tubifast®, Mepilex®, Mepitel® and Mepiform® are well-known brands to healthcare professionals, but what do the names mean to consumers?

When Mölnlycke Health Care’s woundcare range needed to be rebranded for self-selection, we changed the hierarchy of the messaging and came up with clear descriptions that explained exactly what each product was for and when, making the choices simple.