‘Patch wrapping’ was common practice for healthcare professionals – wrapping patches of eczema on the most infected areas, typically elbows and knees.
Now, for the first time, Mölnlycke introduced its two-way stretch Tubifast technology into garments that could be worn in place of traditional dressings held in place with tapes, pins and ties.
Our trade press campaign, new packaging design and DM used flexible poses to convey the revolutionary freedom of movement it offered to eczema sufferers.
